Monday, 28 November 2011

New Technologies in Film Industries.

Research 1

Monday, 14 November 2011

Technical Convergence and Attack the Block.

1. Production!

This is probably the least important stage in terms of technical convergence, however it is still important in order for the film to work successfully. At the stage of production technical convergence in the form of mobiles, laptops, pads etc. is used by the creative and production crew in order to stay in touch and communicate with each other. Electronic organisers are also used in order for people to remember where they need to be at certain times.

2. Distribution!

At this stage, technical convergence is used for the marketing campaign. It will rely on several things in order to make the film more successful. Mobile phones will be used in order to have advertisements being sent through sms. As well as that, having internet on mobile phones means all of the websites with trailers, official websites and social networks with advertisements are accessible in that way as well. Then there are ofcourse the main computers, laptops and pads. The internet on them also enables the audience to access trailers, official websites, social network pages, interview videos, information and reviews and that is all used to promote the film, give people more information and get them more involved so at the end they are more likely to spend money to go see the film or buy merchandise. This is all part of digital distribution. Another very common way of it are trailers in the cinemas. Attack the Block has several trailers, interviews, posters, official website and social network pages that are accessible.

3. Exhibition!

The final stage is exhibition and this is all about digital projection. This is the stage when the fiolm gets released in the cinemas and people pay money to go see it. However technical convergence involves other ways of exhibiting a film. A lot of people can not afford it, so they choose to purchase cheap, lower quality pirate versions. Others are even more illegal and sneaky and they manage to even download it or watch it online for free. People who prefer to spend their nights indoors and want to see a new film can purchase it through payperview, for example on Sky. Finally, the true fans of the film, the people who missed it in the cinemas or just people who see it on the shelves; purchase it in the form of DVD and Blue Ray. Technical convergence also involves some films being released as games and people buying them. Attack the Block was released on Blue Ray and DVD and a game for it was also released in the App Store.

Thursday, 10 November 2011

Attack the Block, Marketing Campaign!

Attack the Block

Thursday, 3 November 2011

Universal Studios!

Universal Studios or Universal Pictures began in 1912 and was founded by Carl Laemmle, however it began major production from 1915. The president and the chief operating officer is Ron Meyer. It is one of the oldest continuously operating production and film studios and it is actually the second-longest-lived in Hollywood. It is subsidiary of NBCUniversal, which is a division of Comcast and General Electric.Universal has quality production, post production and special events services and facilities in a controlled environment. The studio welcomes feature films, short films, television, commercials, independent films, music videos, still shoots, new media and special events. Each department boasts award-winning talent and experienced staff. The variety of departments have vast inventories and state-of-the-art equipment. The studio ensures excellent customer service including flexible package deals to get your project completed on time and within budget. Universal offers the convenience of one-stop shopping for all your production and post-production needs. Universak Pictures is the larges film and television studio in the world, with 9,000 employees.

"E.T the Extra Terrestrial."
*Released in 1982.
*Directed by Steven Spielberg.
*Written by Melissa Mathison.
*Produced by Steven Spielberg and Kathleen Kennedy.
*Main cast include Henry Thomas, Drew Barrymore and Peter Coyote.
*Production companies are Universal picture and Amblin Entertainment.
*Distributed by Universal Pictures and United International Pictures.
*Budget of the film is estimated to be $10,500,000.
*On the opening weekend it made $11,835,389.
*Total Gross Revenue is $359,197,037.

“The Skeleton Key.”
*Released in 2005.
*Directed by Iain Softley.
*Written by Ehren Kruger.
*Produced by Iain Softley, Daniel Bobker, Michael Shamberg and Stacey Sher.
*Main cast include Kate Hudson, Peter Sarsgaard and Joy Bryant.
*Production companies involve Universal Pictures, ShadowCatcher Entertainment and Double Feature Films.
*Distributed by Universal Pictures.
*Budget of the film is estimated to be $43,000,000.
*On the opening weekend it made £769,698.
*Total Gross Revenue is $47,907,715.

“The Holiday.”
*Released in 2006.
*Directed by Nancy Meyers.
*Written by Nancy Meyers.
*Produced by Nancy Meyers and Bruce A. Block.
*Main cast include Cameron Diaz, Kate Winslet, Jude Law and Jack Black.
*Production companies are Universal Pictures, Columbia Pictures, Relativity Media and Waverly Films.
*Distributed by Universal Pictures and United International Pictures.
*Budget of the film is estimated to be $85,000,000.
*On the opening weekend it made $12,778,913.
*Total Gross Revenue is $63,224,849.

“Dead Silence.”
*Released in 2007.
*Directed by James Wan.
*Written by Leigh Whannell.
*Produced by Mark Burg, Oren Koules and Gregg Hoffman.
*Main cast include Ryan Kwanten, Amber Valletta and Donnie Wahlberg.
*Production companies are Universal Pictures, Twisted Pictures and Evolution Entertainment.
*Distributed by Universal Studios and Universal Pictures.
*Budget of the film is estimated to be $20,000,000.
*On the opening weekend it made $7,842,725.
*Total Gross Revenue is $16,809,076.

“Cowboys and Aliens.”
*Released in 2011.
*Directed by Jon Favreau.
*Screenplay written by Roberto Orci, Alex Kurtzman, Damon Lindelof, Mark Fergus and Hawk Ostby.
*Produced by Brian Grazer, Ron Howard, Alex Kurtzman, Damon Llindelof, Roberto Orci and Scott Mitchell Rosenberg.
*Main cast include Daniel Craig, Harrison Ford and Olivia Wilde.
*Production Companies involve Universal Pictures, DreamWorks SKG, Reliance Enterntainment and Relativity Media.
*Distributed by Universal Pictures and Paramount Pictures.
*Budget of the film is estimated to be $163,000,000.
*On the opening weekend it made $36,431,290.
*Total Gross Revenue is $100,228,766.